UnitedMasters Introduces Beat Exchange, the Premier Marketplace to Buy and Sell Beats
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UnitedMasters Introduces Beat Exchange, the Premier Marketplace to Buy and Sell Beats

UnitedMasters announces the release of Beat Exchange, a curated marketplace to buy and sell beats. The Beat Exchange connects producers with UnitedMasters’ 1.5 million independent artists while providing them with best-in-class tools to upload and manage a personal beats storefront. UnitedMasters artists now have access to buy or license beats from both emerging and established producers like 3x Grammy Award-winning producer Hit-Boy, Turbo, Sham “Sak Pase” Joseph, Kato On The Track, and more.

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Apple Invests $50M In UnitedMasters
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Apple Invests $50M In UnitedMasters

UnitedMasters says that the investment will fuel its mission to enable artists to maintain full ownership over their work while expanding their economic opportunity and introducing them to millions of new fans. Artists once needed the help of major labels (which typically demand ownership of master recordings) to build a fan base. Today, the power in the music industry is shifting back into the hands of the artists. Because of social media, labels no longer play as significant a gatekeeping role. UnitedMasters has partnerships with the N.B.A., ESPN, TikTok and Twitch, deals that reflect the new ways that people discover music.

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