UnitedMasters Partners with Coinbase and Chain Runners for NFT Collection to Empower Emerging Artists
UnitedMasters is partnering with one of the most exciting technology collectives, Chain Runners, for an artist collaboration issuing a collection of NFTs on the Coinbase NFT Marketplace.
Music fans now have new and innovative ways to support and directly engage with their favorite emerging artists. To usher in this new era of fandom, we are proud to work with Chain Runners to launch a limited-edition collection of NFTs co-created with UnitedMasters artists, supporting the launch of the Coinbase NFT Marketplace.
Chain Runners is a collaboratively built cyberpunk universe owned and influenced by the community. Their genesis collection pushed the boundaries of on-chain pixel art and sparked a narrative world rich for storytelling. After initial success with their first drops, Chain Runners are currently building a 3D universe with the introduction of Chain Runners XR which just went live. Their upcoming collection, Chain Runners XR, takes things to a whole new dimension with the introduction of metaverse-ready avatars, digital wearables, and exciting 3D experiences that span mediums and break convention.
“In the same way that United Masters gives power to artists by enabling ownership of their music, NFTs give people true ownership of their digital assets,” said Chain Runners. “This partnership is representative of a new wave of ways for artists to express themselves and engage with an audience – on their terms. These artists and our collective communities are the renegades of the internet, pushing culture forward.”
Chain Runners are known for pushing the NFT space forward with notable buyers like Josh Buckley, the investor and former Product Hunt CEO, Away founder Jen Rubio; Nothing's Carl Pei; 20VC's Harry Stebbings; and Gary Vaynerchuk.
With the UnitedMasters and Chain Runners collaboration, fans can expect a collection that celebrates our artists, independence in music, and a cutting edge release that will launch in tandem with the Coinbase NFT Marketplace.
For our first official NFT collection on the Coinbase NFT Marketplace, we are working with some of the most dynamic artists on the UnitedMasters roster:
Ekkstacy
Serayah
Reese LaFlare
As we continue to provide artists the tools they need to create cultural currency, grow their fanbase, and monetize their craft, we are proud to partner with Coinbase who is helping architect the future of Web3 with their sophisticated ecosystem of products. This partnership attests to our dedication for the advancement of independent music as we continue to strive for ways to help shape the future of creators.
“Artists are looking for more authentic and direct ways to engage with their fans. As the ownership economy grows, we are excited to be providing new tools for our artist community to build and expand their audience and find new ways to monetize their cultural influence, said Sally Shin, Chief Strategy Officer at UnitedMasters. “The career path of every music creator looks different and we are excited to continue to explore the benefits NFTs bring to our artist community, all while providing additional revenue streams to develop their careers as independent artists.”
UnitedMasters will also form a new team to spearhead new opportunities in the space. See open roles here.
