UnitedMasters and the National Basketball Association (NBA) today announced plans to expand their existing collaboration across Africa by leveraging the popularity of music, basketball and the NBA on the continent to showcase African musicians and positively impact African youth. UnitedMasters’ collaboration with NBA Africa will empower independent musicians by providing UnitedMasters artists with the opportunity to have their music featured across the league’s social media channels in Africa. The relationship will connect artists with NBA Africa, resulting in access to African audiences and the ability for artists to amplify their music to fans across the continent.