Twitch Partners with UnitedMasters for New Music Incubator Program ‘The Collective’
Selected UnitedMasters artists will receive educational tools and support on how to build interactive communities to grow their fanbases, become eligible for Twitch discovery opportunities and more.
UnitedMasters is proud to announce our latest partnership with Twitch through The Collective, an invite-only live-streaming incubator program for music creators. The new offering aims to source the next generation of music streamers and group them into an elite and exclusive community within Twitch that is designed to foster growth, networking and education. Selected musicians will join curated invite-only groups and work together with the Twitch music team, Discord, and industry mentors to build engaged communities and earn money directly from fans on Twitch.
The Collective artist groups will be hand-selected by the Twitch Music team and curated based on a number of factors including complementary backgrounds, genres and career stage. These artists will spend time in the program learning how to maximize and monetize their reach while building up their community on Twitch. Program graduation is just the start. As artists continue building their community, they’ll be eligible for prioritized discovery, promotion, and activations from Twitch and Rolling Stone and Amazon Music. The incubator program will also provide selected UnitedMasters artists with a wealth of resources to grow their audience and their future creative endeavors.
Programming for selected artists will launch in January 2022.
Please note that this is an invitation to apply to participate in The Collective. Participants will be selected and determined at Twitch’s sole discretion.
