TikTok Partners with UnitedMasters to Help Brands Establish Exclusive In-App Music and Sound Experiences

UnitedMasters joins the Marketing Partner Program in the "Sound" category.

Today, UnitedMasters and TikTok announce a new partnership focused on allowing brands of all sizes to find even more sounds available to use on TikTok through the expansion of the TikTok Marketing Partners program. UnitedMasters is now a key member of exclusive certified Sound Partners who are experts in helping marketers build successful, sound-on strategies for TikTok.

UnitedMasters Subscription Sound offers brand partners flexible music selections through monthly, yearly and project-based licensing plans. Through the partnership, UnitedMasters can continue to help brands create bespoke music catalogs and gain access to a custom library of pre-cleared music for use in all desired media while promoting authentic artists who can drive real organic engagement.

The partnership will also give UnitedMasters artists opportunities to be on the forefront of consumer discovery, with more opportunities to grow their audiences and build engaged fanbases.

"Sound is the universal language of TikTok, and brands need to embrace music and sound in order to show up authentically on the platform. Our new Sound Partners have a proven track record of helping marketers develop strategies for TikTok, and offer scalable options for brands of all sizes. We're excited to see more brands tap into sound on TikTok and make meaningful connections with the community through creative, sound-on strategies." - Melissa Yang, Head of Ecosystems, TikTok

UnitedMasters continues to be an industry alternative for independent artists by providing premium music distribution services and facilitating unique partnerships between artists and the world’s most influential brands. This latest partnership with TikTok continues to shape the future of music and furthers UnitedMasters’ position as the #1 platform to build thriving, independent careers.