Lil Dicky’s “$ave Dat Money” should have incurred $30,000 in expenses. Instead, the only major expenses were what it took to feed his two-man camera crew during production. Comedy-rapper Lil Dicky is no stranger to that feeling. His risk-taking approach to garnering attention without breaking the bank is a perfect template for ways to maximize your brand with resources on-hand.

Producers are a key player in the music industry. Until recently, it seemed like they consistently received the short end of the stick when they produced a song that gains mainstream attention. We spoke with Cory Litwin, the manager behind the rise of multi-platinum producer Murda Beatz about how they built Murda's business and brand. Learn how independent producers can construct a profitable business of their own.