UNITEDMASTERS 3/19/21 UNITEDMASTERS 3/19/21

The TikTok Playbook for independent artists

Have you been trying to figure out how to make your song go viral on TikTok? We sat down with TikTok expert Adi Azran from Flighthouse as he shared his secrets on how to build a campaign to help your music go viral.

Jade Gomez for FTS 2/26/21 Jade Gomez for FTS 2/26/21

Flawless Digital Presences: The Saweetie Case Study

Saweetie kept feeding into the college-girl-next-door image until it manifested organically, making her a viral sensation.

UNITEDMASTERS 1/21/21 UNITEDMASTERS 1/21/21

TOBE NWIGWE PERFORMS AT BIDEN HARRIS INAUGURAL CELEBRATION

Tobe Nwigwe continued his monumental rise last night with a performance of Harold Melvin & The Blue Notes’ “Wake Up Everybody” at the "We Are One" celebration of the Black community and African diaspora, hosted by Terrence J.

UNITEDMASTERS 1/20/21 UNITEDMASTERS 1/20/21

NEARLY A THIRD OF ALL STREAMS IN THE US LAST YEAR WERE OF HIP-HOP AND R&B ARTISTS

Over 30% of all on-demand audio and video streams in the United States last year were of tracks recorded by R&B and hip-hop artists. That’s according to new stats from industry monitor MRC Data, compiled with Billboard.

UNITEDMASTERS 1/20/21 UNITEDMASTERS 1/20/21

Snapchat Wants You to Post. It’s Willing to Pay Millions.

In November, Snapchat announced the launch of Spotlight and their $1M a day program for top Spotlight Snaps. As $1M a day continues, New York Times tapped in with Taylor Lorenz to speak about the inspiring success and earnings many creators are finding in Spotlight.

Derek Udensi for FTS 12/31/20 Derek Udensi for FTS 12/31/20

What Independent Artists Can Learn From Dave Chappelle’s “Unforgiven”

Dave Chappelle recently asked Netflix and HBO Max to remove Chappelle’s Show from its services. “If you ever liked me, if you ever thought there was anything worthwhile about me, I’m begging you, please don’t watch that show,” Chappelle requested from his attendees during a stand-up act last month.

The recent performance featured little punchlines as the comedy legend shared his pain from his experiences in the comedy world. It’s an instructive lesson for independent artists contemplating signing on a dotted line.

UNITEDMASTERS 12/16/20 UNITEDMASTERS 12/16/20

Steve Stoute and Swizz Beatz Discuss Ownership, Entrepreneurship and more at SelectCon 2

During UnitedMasters SelectCon, Steve Stoute and Swizz Beatz sat down to discuss ownership, entrepreneurship, publishing checks, art and the “Launching New Ventures” course at Harvard.

UNITEDMASTERS 12/16/20 UNITEDMASTERS 12/16/20

NLE Choppa Earns RIAA Gold Certification for “Cottonwood” Album

NLE Choppa’s independently-released debut album, “Cottonwood” has been certified gold by the Recording Industry Association of America (RIAA) with 500,000 units sold.

Derek Udensi for FTS 12/16/20 Derek Udensi for FTS 12/16/20

How You Can Monetize Your Virtual Shows As An Independent Artist

UnitedMasters hosted their second virtual SelectCon conference, featuring a panel with Tariq Cherif (Co-founder, Rolling Loud), Ben Gross (Chief Strategy Officer, Genius), and Brandon Pankey (VP of Business Development, Live Nation Urban) where the discussion behind how independent artists and concert promoters can monetize virtual shows took the forefront.

UNITEDMASTERS 12/15/20 UNITEDMASTERS 12/15/20

OUR FAVORITE INDEPENDENT SONGS OF THE YEAR

Our favorite songs of 2020 from UnitedMasters artists.

UNITEDMASTERS 12/2/20 UNITEDMASTERS 12/2/20

UNITEDMASTERS ANNOUNCES SELECTCON, A VIRTUAL CONFERENCE SLATED FOR DECEMBER 9-10th

After the huge success of its inaugural event this past July, with over 1 million people tuning in, UnitedMasters announces the second SelectCon of 2020 which will stream live on December 9th and 10th.

UNITEDMASTERS 11/23/20 UNITEDMASTERS 11/23/20

UNITEDMASTERS LAUNCHES TIKTOK GLOBAL PARTNERSHIP WITH IN-APP DISTRIBUTION INTEGRATION

UnitedMasters Launches Global partnership with TikTok with an In-App Distribution Integration. Artists & Creators can now share their original sounds directly from the TikTok app to all major streaming platforms including TikTok, Spotify, and Apple Music then start to get paid.

Derek Udensi for FTS 11/20/20 Derek Udensi for FTS 11/20/20

4 THINGS TO INCLUDE IN YOUR NEXT ROLLOUT - INSPIRED BY DJ KHALED’S ‘POPSTAR’

We broke down DJ Khaled’s rollout for "Popstar" and put together 4 things you should include in your next rollout.

UNITEDMASTERS 11/13/20 UNITEDMASTERS 11/13/20

UNITEDMASTERS ARTIST MOJI MAYNE FEATURED IN BOSE ‘SPORT EARBUDS’ SPOT

Moji Mayne’s song “Win, Win!” soundtracks Bose’s latest spot, “Sport Earbuds | Engineered For Your Best Workout.”

UNITEDMASTERS 11/12/20 UNITEDMASTERS 11/12/20

Beats By Dre and Translation Release “You Love Me” Film Featuring Naomi Osaka, Lil Baby, Bubba Wallace & Janaya Khan

“You love Black culture, but do you love me?” Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan. Narrated by Tobe Nwigwe, Directed by Melina Matsoukas.

Derek Udensi for FTS 11/11/20 Derek Udensi for FTS 11/11/20

WHY VIDEO GAMES ARE VALUABLE MARKETING TOOLS FOR ARTISTS

It’s important to know the inner-workings of this intersection between video games and marketing to maximize your avenues of building a fan base.

UNITEDMASTERS 11/10/20 UNITEDMASTERS 11/10/20

CHOOSE THE ARTIST PROFILE YOUR MUSIC IS MAPPED TO ON STREAMING PLATFORMS WITH UNITEDMASTERS

We’re excited to announce that Artist Mapping is now available in the UnitedMasters app. If you already have music on Spotify or Apple Music, we can make sure your release gets delivered to your correct artist profile.