4 THINGS TO INCLUDE IN YOUR NEXT ROLLOUT - INSPIRED BY DJ KHALED’S ‘POPSTAR’

UMLAB

Nov 20

We broke down DJ Khaled's rollout for "Popstar" and put together 4 things you should include in your next rollout.

1. Visualizers

Use this to introduce your fans to a visual element for your song, separate from your music video.

2. Lyric Videos

Next, get your fans familiar with your song lyrics with an entertaining visual. Engage your audience, connect with them, have them stop, look and listen

3. Snackable Clips

Then, showcase your personality with short videos (under 15 seconds) of you enjoying your song.

4. Lifestyle Visuals

Finally, give fans a glimpse into your world with visuals of your daily lifestyle.

5. Bonus: BTS Videos

Take your fans behind the scenes. Showcase the length and depth of work involved in the making of a music video, song or photoshoot. This gives them a deeper understanding and appreciation for the project.

It’s important to post this content across your social media accounts and on your Youtube Account. Your YouTube channel is an extension of your artist brand and is an important driver of fan discovery. Learn how to make your YouTube channel an authentic reflection of your brand and make your content more discoverable to new fans.