UNITEDMASTERS 8/16/21 UNITEDMASTERS 8/16/21

What Every Artist Needs To Learn From Jack Harlow

UNITEDMASTERS 7/6/21 UNITEDMASTERS 7/6/21

Breaking Down Kehlani’s R&B Roadmap

A& R 7/1/21 A& R 7/1/21

That's Game! "NBA House" Series Brings Influencers Together To Ball Out

As part of the new campaign, the NBA and UnitedMasters are using their partnership to tap into UnitedMasters’ talented roster of artists to uniquely articulate the meaning of “That’s Game” and how it relates to their respective crafts and lives. Additionally, fans will have the chance to win first-class experiences and prizes, including a trip to NBA All-Star 2022 and the 2022 NBA Finals, with its watch and win promotion “Catch the Game.”

UNITEDMASTERS 6/28/21 UNITEDMASTERS 6/28/21

Fast Track Your Access to Apple Music For Artist

UNITEDMASTERS 6/15/21 UNITEDMASTERS 6/15/21

Introducing: Apple Lossless Audio

UNITEDMASTERS 6/11/21 UNITEDMASTERS 6/11/21

RapTV’s Social Media Guidebook

A& R 5/26/21 A& R 5/26/21

UnitedMasters SelectConversations Podcast

A& R 5/26/21 A& R 5/26/21

Spotify’s LAUNCHED New Fresh Finds Program TO Help Independent Artists Build Their Careers

UNITEDMASTERS 5/24/21 UNITEDMASTERS 5/24/21

Introducing: Split Pay

UNITEDMASTERS 5/4/21 UNITEDMASTERS 5/4/21

What Independent Artists Can Learn from Lil Dicky’s Humble Beginnings

Lil Dicky’s “$ave Dat Money” should have incurred $30,000 in expenses. Instead, the only major expenses were what it took to feed his two-man camera crew during production. Comedy-rapper Lil Dicky is no stranger to that feeling. His risk-taking approach to garnering attention without breaking the bank is a perfect template for ways to maximize your brand with resources on-hand.

A& R 4/28/21 A& R 4/28/21

UNITEDMASTERS AND TWITCH PARTNER TO EXTEND THE ‘TWITCH AFFILIATE PROGRAM’ TO SELECT INDEPENDENT ARTISTS AND CREATORS ALLOWING MORE ACCESS TO FANS AND NEW REVENUE STREAMS

A& R 4/2/21 A& R 4/2/21

Apple Invests $50M In UnitedMasters

UnitedMasters says that the investment will fuel its mission to enable artists to maintain full ownership over their work while expanding their economic opportunity and introducing them to millions of new fans. Artists once needed the help of major labels (which typically demand ownership of master recordings) to build a fan base. Today, the power in the music industry is shifting back into the hands of the artists. Because of social media, labels no longer play as significant a gatekeeping role. UnitedMasters has partnerships with the N.B.A., ESPN, TikTok and Twitch, deals that reflect the new ways that people discover music.

Derek Udensi for FTS 3/31/21 Derek Udensi for FTS 3/31/21

What Independent Artists Can Learn from March Madness

This year’s March Madness Sweet 16 has produced its highest viewership in the last 3 decades (12.9 million viewers). Year after year, the NCAA keeps the world interested in college basketball & they increase revenue, and engage fans all over with compelling stories.

So how can independent artists apply the NCAA’s ability to create hype around college basketball each year to their own brand? Swipe to find out.

UNITEDMASTERS 3/25/21 UNITEDMASTERS 3/25/21

The Producer's Blueprint w/ Murda Beatz' Manager, Cory Litwin

Producers are a key player in the music industry. Until recently, it seemed like they consistently received the short end of the stick when they produced a song that gains mainstream attention. We spoke with Cory Litwin, the manager behind the rise of multi-platinum producer Murda Beatz about how they built Murda's business and brand. Learn how independent producers can construct a profitable business of their own.

UNITEDMASTERS 3/25/21 UNITEDMASTERS 3/25/21

Music business glossary: the Industry defined

Being an independent artist is hard enough without getting lost in the jargon around the music biz. Understanding the language of the industry is key to a viable career as you create and protect your art. In this ongoing series were empowering artists by breaking down some key terms and concepts artists should know.

Derek Udensi for FTS 3/22/21 Derek Udensi for FTS 3/22/21

The Underrated Significance of Syncs

Syncs provide artists an opportunity for visibility on top of the obvious potential for increased social engagement and streaming numbers.

UNITEDMASTERS 3/19/21 UNITEDMASTERS 3/19/21

The TikTok Playbook for independent artists

Have you been trying to figure out how to make your song go viral on TikTok? We sat down with TikTok expert Adi Azran from Flighthouse as he shared his secrets on how to build a campaign to help your music go viral.

Jade Gomez for FTS 2/26/21 Jade Gomez for FTS 2/26/21

Flawless Digital Presences: The Saweetie Case Study

Saweetie kept feeding into the college-girl-next-door image until it manifested organically, making her a viral sensation.

UNITEDMASTERS 1/21/21 UNITEDMASTERS 1/21/21

TOBE NWIGWE PERFORMS AT BIDEN HARRIS INAUGURAL CELEBRATION

Tobe Nwigwe continued his monumental rise last night with a performance of Harold Melvin & The Blue Notes’ “Wake Up Everybody” at the "We Are One" celebration of the Black community and African diaspora, hosted by Terrence J.

UNITEDMASTERS 1/20/21 UNITEDMASTERS 1/20/21

NEARLY A THIRD OF ALL STREAMS IN THE US LAST YEAR WERE OF HIP-HOP AND R&B ARTISTS

Over 30% of all on-demand audio and video streams in the United States last year were of tracks recorded by R&B and hip-hop artists. That’s according to new stats from industry monitor MRC Data, compiled with Billboard.