NBA, UNITEDMASTERS ANNOUNCE PARTNERSHIP TO ASSIST INDEPENDENT MUSICIANS

NBA fans around the world will now be exposed to music from a wide variety of independent artists thanks to a new partnership between the NBA and UnitedMasters, which was officially announced on Thursday.

The global partnership will provide UnitedMasters artists the opportunity to have their music featured across the NBA’s suite of digital properties and social community of 1.5 billion, including NBA.com and the NBA App, as well as league and team social media accounts on Facebook, Instagram, Twitter, YouTube, TikTok, Twitch and Snapchat.

"We're excited to partner with UnitedMasters to give up-and-coming artists a massive digital stage to share their music," said Jeff Marsilio, NBA Senior Vice President, New Media Distribution. "With this partnership, fans will now have a new way to discover music while they enjoy NBA highlights across our social and digital media.”

UnitedMasters was launched in Nov. 2017 with a mission to empower independent artists by giving them the tools they need to thrive in the music industry, while still maintaining ownership of their material and creative freedom of their art.