We’re On Tour with True Religion
A four-city concert series with independent artists, starting September 10 in New York with Dess Dior.
Big one for us: we’re partnering with True Religion on the True Religion On Tour Concert Series — a four-city run of intimate live shows featuring independent UnitedMasters artists. It starts in New York on September 10, right ahead of fashion week.
“I’m excited to lead the launch of the UnitedMasters x True Religion On Tour Concert Series during NYFW. This is a perfect way to showcase my talent and love of fashion at the same time. Celebrating women and independence is something I can always get behind.” — Dess Dior
Every stop is built small and close on purpose — a room where fans can actually meet the artist and hear the songs up close, with product, interactive moments, and UM-curated playlists running in the stores around it.
Why we’re doing it
True Religion has been worn by artists since 2002, and we exist so independent artists can build careers without giving up their masters. Both brands have equity in independence and doing it your way, and this is a way to put that in a room where people can see it.
“At UnitedMasters, our mission is to give artists the tools, resources and support to maximize their creative potential while building direct connections with their fans. Celebrating individuality is what makes our partnership with True Religion so natural. Together, through True Religion On Tour Concert Series, we’re bringing music, fashion and culture together for artists and communities to connect and celebrate each other.” — Steve Stoute, CEO of UnitedMasters
“This partnership with True Religion reinforces the superpower and key differentiator of UnitedMasters, which is to exist at the intersection of music and brands in an authentic way. For years, True Religion has championed music and culture and we are proud to help continue this legacy with the shared mission of doing it your way.” — Todd Perry II, VP/Head of Marketing at UnitedMasters
Come through
Details for each stop roll out on both sides as they lock. Follow @unitedmasters and @truereligion, check the True Religion site for details, and we’ll recap every show here. There’s a lot more coming from us this fall, this stop and the ones after it, and we want you in the room.
