TUMA BASA ON HIS CAREER AT MTV, RAPCAVIAR & YOUTUBE, THE ART OF CURATION, & MORE

Tuma Basa, Executive, YouTube Music.

YouTube Music Executive Tuma Basa and Billboard Hip-Hop editor Carl Lamarre break down how music programming has changed throughout Tuma's career at MTV, RapCaviar, YouTube Music, his greatest challenges and accomplishments as a curator, and what artists can do to get their music programmed in 2020.

SELECTCon was a two-day digital conference presented by UnitedMasters bringing together industry experts, artists, creatives and brands to share insights with the independent creative community. Packed with fireside chats, panels, workshops, upfronts, performances, and more, the conference will feature Timbaland, Russ, Tobe Nwigwe, Royce Da 5'9, Director X, Bryan Michael Cox & Johnta Austin, Cam Kirk, Reel Goats, and brands such as Instagram, NBA, ESPN, Cash App, Earn Your Leisure, and JPMorgan Chase & Co.