Level up with Dual Primary for easier artist collaboration
At UnitedMasters, we’re committed to empowering artists by offering tools that amplify their creativity and expand their opportunities. Today, we’re spotlighting an exciting feature: Dual Primary, now available on iOS, making it easier than ever to build collaborative releases.
What is Dual Primary?
Dual Primary allows artists to designate up to two additional primary contributors on a track or release. In an industry where collaborations are often core to artistry, this feature ensures every key artist gets the recognition they deserve. Unlike “featured artist” credits, primary artist designation highlights all creators equally, boosting visibility and ensuring accurate linking across major Digital Service Providers (DSPs) like Spotify and Apple Music.
How Does Dual Primary Benefit Artists?
Improved Visibility: With all primary artists credited, each contributor’s audience can discover the track, significantly enhancing its reach.
Accurate Metadata: Correctly attributing multiple primary artists ensures seamless integration with DSPs, improving the chances of playlisting and search discoverability.
Enhanced Collaboration: Artists can collaborate with confidence, knowing their contributions will be recognized prominently on platforms where it matters most.
Streamlined Management: Simplifying how artists manage collaborations eliminates unnecessary operational hurdles and support requests, letting creators focus on what they do best—making music.
Dual Primary in Action
Imagine two producers and a vocalist collaborating on a hit single. Before, only one primary artist could be credited. Dual Primary was possible with UnitedMasters, but it required going through support to enable. With Dual Primary on iOS, all three artists can be added when the release is created, ensuring fair credit and collective promotion.
This feature isn't just a convenience—it’s a celebration of collaboration, acknowledging that music thrives on shared creativity.
Get Started with Dual Primary
Dual Primary is now live on iOS, bringing this powerful capability to your fingertips. This feature will soon be available on web and Android, ensuring all UnitedMasters artists can unlock the full potential of their collaborations.
